Midland Executive Car: Chauffeur Company Logo

Logo design for Midland Executive Car, a chauffeur service offering executive car travel. The brand needed to signal comfort, reliability and a premium service at first glance.
SOLSPRO designed a shield-shaped emblem in gold and silver on black. A sleek car outline sits inside the shield under a row of five stars, a familiar sign of top-rated service, with the Midland name set in bold capitals and "Executive Car Chauffeur Services" beneath.
The emblem shape works well on vehicle doors, uniforms, business cards and social media profile pictures, and the metallic palette gives the brand a corporate, high-end feel suited to business and private clients.
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