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Logo design

The Muscle Mob: Gym and Fitness Logo

The Muscle Mob gym logo, bold black and blue wordmark with dumbbell

Logo design for The Muscle Mob, a fitness brand with the motto "Get in, get fit!". The logo had to feel energetic and bold enough for gym walls, clothing and social media.

SOLSPRO designed a heavy, sporty wordmark in black and bright blue, with a dumbbell built into the opening letter and a flowing swoosh that suggests movement. "The" is tucked into the M, and the motto sits in a slanted tag that gives the whole mark forward momentum.

The strong contrast and thick letterforms stay readable on T-shirts, water bottles and signage, and the dumbbell symbol can be used alone as an icon.

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